Answers regarding the satisfaction of the citizens with the quality and the prices, the ease of access but also the age groups that constitute the consumer public of the popular markets, gives the empirical research implemented by the Directorate of Local Economic Development of the Municipality of Kozani.
Analytically, the research was conducted on a random sample 308 consumers of popular markets, of all ages, either live or electronically. From data processing, the following conclusions were drawn:
- The main public market of Aristotle is the main and highly commercial open-air market that supplies the city with products and goods..
- The vast majority of consumers visit the popular market of Aristotle, every week. Consumers belong to all age groups, all professional classes and economic groups. There they find high variety and quantity, while its prices are considered satisfactory.
- The parallel market of Niaimeros is quite well known, has specific advantages and is aimed at customers who have less time for their purchases. A significant portion of visitors choose it due to reduced overcrowding. The quality and variety of products are considered lower, while the prices are also considered satisfactory. Note that the average number of exhibitors, does not exceed 40.
- The popular markets on Tuesday (Skrkas - Epirotika) have their own audience. Retirees mainly, with small families, who have a low amount in their markets.
- Skrka consumers do not visit the parallel public market
- Part of the consumers of the popular Epirotika is well served by the parallel popular market. Most consumers though, does not find the distance from their residence to Niaimero convenient.
- Most visitors to the Aristotle street market have a problem with parking.
- Most of the visitors of the parallel are particularly facilitated by the possibility of parking provided.
- Consumers feel safe in public markets, in relation to the pandemic.
- A significant portion of citizens consider it necessary to modernize the infrastructure (shelters, closed market).
- Consumers feel safe in public markets, in relation to the pandemic.
Noting, that the research is empirical and designed, edited, was carried out and processed by executives of the Service. The aim was to evaluate the services provided, but also the identification of any weaknesses.
